Based on the frequency of times per year you are planning to exhibit it is possible to rent instead of buying and reduce the amount of waste through recyclable equipment. It is also possible to decorate your display using recyclable and reusable components - this is feasible with everything from the frame to flooring.
• Clear branding is crucial - your signage reflects your company's image and allows people to identify it with your company.
• Lead capture - If you are looking to save and collect information throughout the show using an iPad or tablet is a great method of doing so. If all data is kept in one location, using a computer format, decreases the possibility of losing important data, such as business cards that could easily be lost or damaged.
• Solid design and teamwork - The appearance and feel of your stand will draw people in, however your team members must do all the other task of making a sale, or obtaining contact information to use for future marketing. A solid, committed and confident team that know the products you're offering is essential in getting the most of your stand and the full exhibit experience.