Instate Media


The Benefits of Having a Modular Exhibition Stand


The Benefits of Having a Modular Exhibition Stand

Modular exhibition stands have many different applications and can take many forms. Many brands exhibit at multiple shows, and each show might have slightly different target audiences. Brands are always looking for a cost-effective, flexible exhibition stand that can adapt as their exhibition needs change. Your stock levels and display products may vary at each trade show if you are a large-scale company. At one show, you might need to focus your efforts on products to unveil new products and provide demos. Another exhibition or trade show might be more functional in providing information on the products with a heavy focus on providing brochures or content highlighting this information.

Flexible design leads to many options.

Modular exhibition stand design structures should be designed with flexibility in mind. Most brands know whether they need TVs, counters, or a private area with furniture to talk with prospective customers. While the needs may vary, the needs are not often the opposite. It allows for a stand that is flexible and easily adapted to suit your exhibiting goals and any combination of floor space you might require. One client had 12 sq m of floor space at one show and 24 sq m at the next.  Considering all of these features at the design stage, you will have ultimate flexibility for the stand over time and a cost-effective exhibition solution. Streamlining processes like installation and portability means you can innovate with the stand and with the way the stand will be packed and stored. A flexible design allows you to think about other features more deeply.

A cost-effective way to exhibit

A modular displays exhibition system can be a cost-effective exhibit at trade shows. Many brands exhibit at more than one show a year, and this often means different floor sizes at the different shows. It can be hard to exhibit using a standard 3x3m shell-scheme stand at one show and then upgrade to a custom exhibition stand for another one that is entirely different from your last stand. A modular, reusable exhibition stand that can be adapted to fit in different spaces at shows is an excellent way to maximize the potential of a stand where you have spent a lot of money. Over time, this becomes a much more cost-effective way of exhibiting as you get much more use out of the modular stand.

Investment in future exhibiting

Modular exhibition stand systems are a great way to invest in the future exhibition of your brand. Using a modular stand means paying for an exhibition stand that you can use repeatedly. You can use a modular exhibition booth to achieve a consistent look for your brand at multiple shows over the year.

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