The Benefits of Having a Modular Exhibition Stand
Flexible design leads to many options.
Modular exhibition stand design structures should be designed with flexibility in mind. Most brands know whether they need TVs, counters, or a private area with furniture to talk with prospective customers. While the needs may vary, the needs are not often the opposite. It allows for a stand that is flexible and easily adapted to suit your exhibiting goals and any combination of floor space you might require. One client had 12 sq m of floor space at one show and 24 sq m at the next. Considering all of these features at the design stage, you will have ultimate flexibility for the stand over time and a cost-effective exhibition solution. Streamlining processes like installation and portability means you can innovate with the stand and with the way the stand will be packed and stored. A flexible design allows you to think about other features more deeply.
A cost-effective way to exhibit
A modular displays exhibition system can be a cost-effective exhibit at trade shows. Many brands exhibit at more than one show a year, and this often means different floor sizes at the different shows. It can be hard to exhibit using a standard 3x3m shell-scheme stand at one show and then upgrade to a custom exhibition stand for another one that is entirely different from your last stand. A modular, reusable exhibition stand that can be adapted to fit in different spaces at shows is an excellent way to maximize the potential of a stand where you have spent a lot of money. Over time, this becomes a much more cost-effective way of exhibiting as you get much more use out of the modular stand.