Island exhibition stands are open from all four sides. These are the most extensive exhibition stands at the tradeshow and have the most significant footprint. Therefore island exhibition stands are ideal for presenting your trade distinctively and memorably. However, the four sides indicate that you must lay out the frame in a specific way which requires some special design skills.
It seems pretty obvious, but the colour of your Island exhibition stand is essential. As we already know, different colour prompt different emotional responses. So while your Island exhibition stand is designed, choose a colour scheme that is striking and inviting. And you need to be faithful to your branding and marketing requirements, but if the opportunity arises, consider your colour choices. If branding rules limit your colour options in any case, consider the visual you choose.
Colour may lead to an unconscious response from prospective visitors, but the text and your sales copy play a big part in communicating your business message. When it comes to Island exhibition booth design, think of a short, straightforward, eye-catching, attention-grabbing headline or maybe a question to create interest.
And when your visitor comes into your booth, always be ready with more information and details so when they walk out from your Island exhibition stand, they are well informed and impressed. Remember to ensure all the critical copy is above the waist height or, better still, at eye height so it can be seen.
Suppose you can upgrade the flooring of your Island exhibition booth. The standard commercial carpet is uncomfortable to stand on and unappealing and usually does not match the persona of the Island exhibit. Upgrading flooring is generally worth the money, making the space more comfortable.
When you design your island exhibition booth, take advantage of a wide variety of storage solutions. Stalls lacking storage space can lead to chaos – leaflets, samples, and information are hard to find or lying around untidily, which can ruin any first impression. Use shelves to organize the products and create an attractive atmosphere for the eye.