Is it Still Beneficial to participate in an Exhibition in the Digital Age?
In this day and age in which everything business-related is mostly handled online which is considerably cheaper, why would anyone even think about participating in an event? What is the reason why a business should pay more for a trade shows that are physically held instead of the less expensive alternative of the virtual version as an alternative?
No matter the size of your business, whether it’s a multimillion-dollar business or a start-up looking to establish itself within the field, exhibiting at trade fairs is definitely costly and time-consuming. It can also be stressful and a hassle, yet it provides enormous opportunities for expansion that you cannot find elsewhere. You will be able to meet and learn from industry peers on their marketing strategies, get direct feedback about your business and your brand from potential and existing customers, and increase your brand’s exposure globally.
However, the most important issue is “Is it valuable to exhibit in a trade fair?”
The answer is yes. Let’s take a look at some advantages of exhibiting at an event –
1: Face-to-face interactions with potential clients:
You are given this chance to interact directly with potential clients in person instead of sending emails or cold calling, in which you’re just a voice that they do not recognize. However, when they meet with them in person it’s easier for them to develop trust, which is crucial to attracting new customers. Attending trade shows can provide the opportunity to experience that surpasses any kind of online interaction because it allows your company to connect with a wider and more receptive group of people.
2: Be aware of your competition and remain ahead of them:
Exhibition provides you with a unique chance to look at your competitors ‘ activities in the world market instead of looking them up on the internet. Experience first-hand what your competitors in your field are performing in attracting more visitors, and knowing how they are accepted by visitors can assist you in understanding what is and isn’t effective. This will help you develop better business strategies for the future.
3: The chance to boost your brand’s visibility across the globe:
Exhibitions offer an international platform for your business to enhance its image to the most enthusiastic customers. A stand at the event isn’t enough to be recognized and you’ll require an attractive exhibit stand design to create a stand that will draw the attention of visitors. The more attractive your booth is, the more leads you’ll be capable of bringing home.
4: Make lucrative business relationships:
Trade show allow you to use a two- sided exhibiting method since you will not only be able to engage with your prospective clients, but potential vendors as well. It will give you the chance to expand your customer base but establish some lucrative connections too. It is possible to increase the supply chain of your business and help boost the growth of your business.
5: Create more leads and make new sales:
Atmosphere at exhibitions for marketing and sales is more relaxed since the participants attend such events with a mind-set of buying. It is important to know how to interact with prospective customers to not just get an additional lead, but also to make the sale. These shows can be extremely helpful to get business if you are able to implement the proper strategy to follow.
6: You can get direct feedback directly from your targeted market:
Customer feedback in the form of surveys can be useful but it’s not always reliable. If you receive direct feedback from prospective customers, you’ll have the chance to discover what business strategies aren’t effective for you, what are you failing and what your potential client’s attitude is towards your offerings and services.
