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How to Ensure Top-Notch Event Safety and Security

Ensure Top-notch Event Safety and Security

How to Ensure Top-Notch Event Safety and Security

With many incidents worldwide posing threats at events, So Event Safety Security has become a major concern for those organizing them. Examples include the Route 91 Harvest Festival shooting in Las Vegas, where 58 people died, and the Manchester Arena bombing that claimed 22 lives. Even smaller events face security risks; for instance, a shooting at the Gilroy Garlic Festival in California left five people injured, leading to lawsuits against the organizers.

Security concerns extend beyond life-threatening incidents to issues like theft, fraud, and disruptive behaviour by guests. Despite emphasizing the importance of the attendee experience at events—aiming for engagement, inspiration, and unforgettable memories—none of it matters if attendees aren’t safe.

A single security threat can turn an event negative, tarnishing the reputation of both the event and the organizing team. Even a minor mistake can result in costly lawsuits amounting to millions. It’s crucial to prioritize your event’s security to ensure a safe and successful experience, considering the potential consequences for both the event and your organization.

Understand Your Event Security Risks 

When it comes to Event Security, different events have different needs. For example, a political campaign speech has a higher risk than a twelve-year-old’s birthday party. Your first step is figuring out what kind of risk your event might face.

Here are some things to think about:

Ensure Full Event Safety and Security

The Event Safety and Security goes beyond protecting against outside threats; it’s about safeguarding event participants from any potential risks, whether they are technological, human-made, or natural. 

Considering all possible hazards is essential because a secure venue sets the foundation for a safe and well-protected event. Here are some ways to guarantee venue safety:

Many venues today come equipped with surveillance tools, electronic gates, and security staff, eliminating the need for additional investment. If your chosen venue lacks the necessary security equipment, you can opt to rent it. However you proceed, ensure that your venue's security plan is fool proof to prevent catastrophes and tragedies.

Use Built-in Booth Lockers

Many exhibit booths, whether they’re custom-made or standalone, come with lockable storage options that are great for keeping expensive items safe during the day. While it might be tempting to use the lockers provided by the event organizers to store valuable items overnight, it’s not always the best idea, as these may not be as secure as you think. Even if the organizers assure you about the tight security at the trade show event, it’s essential to remain cautious on your own. Your business growth is at stake, and competitors might take advantage of any opportunity they can find.

To avoid the risk of losing valuable items and products, only store items in your booth overnight that have little to no value to potential thieves. It’s a simple step to ensure the safety
of your belongings during the event.

Set Up Event Security Checkpoints

An important way to keep people comfortable with event safety and security risks is to create checkpoints outside the main event area that everyone must go through before entering. This makes troublemakers face security staff or your registration team well before they can do any harm.

For example, instead of putting your registration desk right outside a hall’s entrance, it’s better to place it a bit farther away in the building’s lobby. This ensures that if someone unauthorized tries to enter, they’ll be stopped before getting close to the crowd.

Verify IDs with Registration Details

To ensure that only the right people attend the event, it’s important to gather identifying information when they sign up. Get various details like their name, date of birth, and address to make it difficult for someone to pretend to be someone else.

Ideally, you’d ask each guest to send you a copy of their ID, which you can compare with the one they show at the entrance. This is the best way to confirm their identity, but it might not always be possible. If someone forgets to bring an ID or if it doesn’t match the registration info, it’s better not to let them in.

If your event doesn’t require registration, then you need to check their belongings. “I suggest using magnetometers wherever you can, “Sometimes, that’s a challenge due to power. In that case, you use a handheld metal detector wand. And if none of those things are available, do a bag check.

Harness the Power of Influencers, Creators, and Advocates

An emerging trend involves brands collaborating with Nano influencers, individuals with a smaller but highly devoted group of followers within a specific niche. In a landscape where influencer marketing is increasingly prevalent, aligning with a micro- or Nano influencer adds an extra layer of authenticity. Through partnerships with these influencers, who have cultivated a loyal audience that genuinely knows, likes, and trusts them, your brand gains the endorsement of someone respected within their community.

Remember to Protect Against Cyber Attacks

From individuals trying to hack into systems to well-organized criminal groups, there are too many people out there with the skills to commit cybercrimes that question mark Event Safety and Security. Cyber threats such as data breaches, financial fraud, and even terrorist attacks are real possibilities. So, make sure to include cyber security as a significant part of your Event’s Security plan. Some simple steps that will help ensure cyber security at your event include using secure wireless networks, having anti-virus software on all your devices, and using a password manager for complex passwords. It’s also crucial to keep all your software up to date and have trained IT professionals who can spot and address phishing or hacking incidents.

Crowd Management for Event Safety and Security 

Handling large crowds can be a challenge at big events. It not only raises Event Safety and  Security concerns but also impacts the overall event experience. Annoying situations like eager attendees blocking entrances, rowdy guests in check-in lines, crowds around celebrity speakers, and everyone squeezing into small spaces are common issues resulting from poor crowd control.

To avoid these problems, ensure you have enough staff and security personnel to manage the crowd and maintain order. The more staff you have in relation to the number of attendees, the better the experience for everyone. Aim for at least one staff member for every 50 attendees and one security person for every 100 attendees. It’s a good idea to have some extra members for emergencies. If your event features celebrity guests, enhance security measures to protect them from the crowds. This includes assigning dedicated security, coordinating with their security team (if they have one), and arranging special entry and exit points.

Have Medical Professionals Available

Many event organizers are ready for small medical issues at events. They have first-aid kits, and staff trained for emergencies, including CPR. However, in today’s world with increased risks, these basic measures may not be sufficient. Having a skilled medical team to handle more serious risks like poisoning, sudden illnesses, or accidents can prevent a lot of unnecessary problems. Your medical team can initiate emergency procedures and assist paramedics and first responders in critical situations. While a qualified medical team might seem excessive for small events, they are crucial for larger gatherings. Keep in mind that the larger the event, the higher the risk.

Be Aware of Attendees as Potential Threats

Many event organizers are ready for small medical issues at events. They have first-aid kits, and staff trained for emergencies, including CPR. However, in today’s world with increased risks, these basic measures may not be sufficient. Having a skilled medical team to handle more serious risks like poisoning, sudden illnesses, or accidents can prevent a lot of unnecessary problems. Your medical team can initiate emergency procedures and assist paramedics and first responders in critical situations. While a qualified medical team might seem excessive for small events, they are crucial for larger gatherings. Keep in mind that the larger the event, the higher the risk.

Create a Plan for Emergencies

Before your event, sit down with your security team and the venue to work on a plan for emergencies. The goal is to establish a set of actions that everyone will follow in case of a disaster.

Your plan should cover:

Final Thoughts 

Prioritizing Event Safety and Security is not just a choice; it’s a necessity in today’s dynamic landscape. As demonstrated in this blog, being proactive in risk assessment, venue security, attendee management, and emergency preparedness is key to hosting events that are not only memorable but also secure. Whether it’s implementing visible security measures, utilizing technology for ID verification, or having a robust emergency response plan, each step contributes to a safer event environment. Remember, the success of an event is not only measured by its engagement and inspiration but also by the assurance of a secure and enjoyable experience for every participant. Stay vigilant, plan meticulously, and host events that leave a lasting positive impact. Event Safety and Security—your responsibility for a successful and secure event.

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