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How to Attract Trade Show Attendees to Your Exhibition Stand?

How to 'Lure' Trade Show Attendees to Your Exhibition Stand?

Exhibitions provide numerous opportunities for the growth of businesses as they provide an international platform for companies to grow the number of customers they serve, create new connections that are profitable, and create an image of your company in the international marketplace. It is a global stage in which you will be competing with hundreds of your competitors across the globe to be noticed by your potential customers. If you’ve decided to take part in the show and you are interested in participating, why not go that extra mile to impress potential clients. To draw people to your booth it is essential to promote the interaction of your booth as well as make the space more attractive and stimulating.

Here are some ways by to help you draw more people to your exhibit stands:

1: Promotion prior to the show using various methods of marketing

Promoting your stand before the event provides your guests with the chance to become informed about your products and services. Different marketing strategies can be employed to grab the attention of your potential customers, such as publishing blogs or hashtags in social media. Participants must have an accurate picture of your services and products in order to visit your booth during the event.

2: Use your existing client network:

You can invite your existing customers to visit your stand throughout the event to ensure that your display is lively and interactive. There is no better method to draw to your potential customers than the current customers.

3: Make your website attractive and appealing:

our display stand must be visually attractive and to achieve this you’ll require an exhibition stand manufacturer to build you stand custom to meet your specific needs. The exhibition booth builders know how to incorporate your logo and branding on your display in order to ensure that your brand is the main focus of your company. Also, conduct a thorough research before engaging a professional exhibition stand builder for your business.

4: Create engaging and interactive technologies:

An exhibition stand company can keep potential customers entertained at your stand. By incorporating the latest technology in your stand will bring more visitors to your booth, for example playing videos using big LEDs, or playing games. Visitors can view the video on your stand while you’re engaged with other guests. If you’re planning to have fun games or competitions that you can play on display, ensure that people know about them.

5: Create a tranquil environment:

Exhibitions can be quite overwhelming for the attendees. They may need an escape from the bustle of the occasion to relax their minds. Your stand should be simple and comfortable and have a comfortable seating arrangement, like the lounge area and beanbags. The availability of refreshments and free Wi-Fi at your exhibit booth is a fantastic strategy to draw more people to your booth as well.

6: Bring your most talented members forward:

Choosing who will be your members of the team is vital as they will represent your business at an event. They must be professional but also friendly. Your booth staff must be properly trained and knowledgeable about your services and products. If someone visiting your booth requires information about one of your displayed products or services, your employees must be able to give the appropriate answer confidently.

Giveaways should be original and worth the effort: While pens, mugs and various other stationary products are commonly used giveaways, they aren’t serving the purpose of your business. While giving away brochures or catalogues serves a business need and is distinctive to your company however, you should be creative and think of something different and valuable to offer to potential customers.

Remember to not become a salesman who is too aggressive in the course of the event. It’s not just about selling a single product, however, you are creating an image for your company in the global market. Additionally, you must be a social media expert to increase the number of leads. Properly using live streaming via Instagram and the correct use of hashtags is a good way to engage with prospective clients at the event.

If you require assistance in creating unique and attractive stands for your company that will bring more people to your stand, Instate Media is your reliable stand-upbuilder business that offers a wide range of solutions and services for exhibitions all over the globe. If you need a custom-designed stand, a cost-effective modular stand, large two-story stand or an attractive pavilion for your exhibition, we are here to help