Any company planning to exhibit typically does it in order to increase leads for their
company. The majority of companies invest an enormous amount of budget and
time on exhibits that their lead generation strategies are often ignored or not
considered even. It is essential to develop an efficient and well-thought out plan for
your booth that will be handled when you leave your booth’s design and
construction in the expertise of an experienced professional who builds exhibition
stands.
We’ve put together some useful points to help you get more leads at trade
exhibitions:
1: Develop a plan based on data: When you start making plans for your event, do
you have an array of contacts that you would like to make contact with? What
strategy would you use to speed up the stagnant leads by selling them? Have you
thought about how you’ll monitor your interactions? It is essential to have an
organized set of guidelines and a method to keep track of the contact details of
your prospective customers who are qualified. Making a plan with a focus ahead of
time will help you track the results of your efforts to collect additional leads both
during and after the event.
2: A well-trained and active stand staff: The right staff for your booth will create a
huge difference in interactions with visitors on your stand. It is important to have
optimistic, enthusiastic and friendly potential candidates on your stand for customer
service. Additionally, you must assign tasks to your employees based on their
strengths. It will help you concentrate on the implementation for your booth as well
as lead capture plan when each team member knows and executes their roles
effectively.
3: Lead capture using Kiosk: Having a kiosk at your booth can be beneficial for your
business. It is possible to set your kiosk to ensure that your staff members are
engaged with potential customers, kiosks let visitors in your exhibit to touch the
screen, to search for information about your product brochures, services and other
brochures, after they have filled in their contact details. This also aids in promoting
your product during the event.
4: Game your booth: There is no need to provide any huge or costly games to your
stand physically. If you are hosting an event at your exhibition stand, it usually
means to provide an online version of the game that is engaging for your guests,
such as spin the wheel and take questions.
5: Create a bit of competition: Holding a competition could help draw more attention
to your stand. Events like treasure hunts, trivia and raffles are all possible to attract
your visitors. The reward of winners being rewarded with gifts or prizes will aid in
boosting the number of visitors at your booth, which is crucial to capture leads.
