Who is Exhibitor and Visitor

Who is Exhibitor .

If we talk about an exhibitor, it is a company that organizes itself to take an active role at trade shows or exhibitions in order to establish its business to other business people. Exhibition stands is most of the developed countries are B2B or business-to-business, where the main focus of the Seller is other businesses. In the context of a B2B exhibitor, a company has a stall or stand at the trade show or exhibition to make and sustain business relationships with other business firms in order to expand its own business. This is a good chance for the company to present the newly developed products or services as benefits, answer questions, and lead new business contacts. Engage those who will be exhibiting in future fairs related to their industry or those industries related to their own. These events provide a platform for business firms to meet other businesses in their region and also get to update themselves with the latest events in the market. For the company to be effective in its exhibition, it needs to define its target clients, have a goal and objectives for the occasion, and a method of dealing with the crowd and starting a conversation with them to get leads. Another method is the use of informative and attractive brochures, samples, and demonstrations, which assist in attracting leaders of the fields and provide a competitive advantage over the competitors in the exhibition.

Who is Visitor

In an exhibition, the people are known as the attendees who go through the event with a view of finding new products and services, trends in the market, or unique ways their business can be run. Such people can be future business clients, suppliers, allies, or competitors, and they are on the exhibition with the purpose of communication, knowledge updates, and exploration. This is because visitors, most of the time, stroll through various exhibitions and will have an aspect of interest in the industry and sector in which the show is orientated. They could be in search of a solution to a certain business problem or in search of innovative goods and services to aid them compete. There is a need to know what the visitors are like, and this will help capture them and generate leads. Some activities could be used by the exhibitors in order to entice people to visit their stands; some of them are product displays, literature distribution, or even presentations or demonstrations.

Exhibitors V/S Visitors

In the exhibition in India, the roles of the exhibitor and the visitor are well-defined but are in a symbiotic relationship. The exhibitor is a company that has put capital and effort into creating and establishing an attractive booth or a stand in order to develop its products or services sales business to others. In contrast, the visitor is an agent of a business firm who comes to the exhibition with the aim of seeking out new business opportunities, deals, and services as well as trends in the market.

• Both on unforgettable exhibitions and on any other exhibition, clients have certain objectives they would like to be met. Such objectives are the creation of leads, the enhancement of brand familiarity, the establishment of business relations with other companies, and the keeping abreast of trends in the marketplace. It follows that, to ensure the achievement of these objectives, exhibitors commit resources to designing and constructing their exhibits and displays to capture the attention of professionals and articulate value propositions in their products and services.
• The guests may come from different fields of practice and occupations. They go to the event in order to seek new business opportunities and opportunities to interact with other businesses and also to expose themselves to information regarding changes that are being made in the business world. It means that visitors can have certain problems or issues they would like to solve and have more than enough curiosity to identify the most suitable business offers to solve them.
• During the course of the interaction between the exhibitor and the visitor, both are in the process of discovery. The exhibitor develops their product business, while the visitor gets the opportunity to ask questions and get more information on exhibitor offerings and how he could involve himself with the exhibitor.
• In this respect, the success of the B2B exhibition is, therefore, a function of visitors’ buying response, which is informed by exhibitors’ persuasive communication of their products or services. From such characteristics of visitors, it is possible to conclude that they are interested in various aspects of the car manufacturing process and have certain expectations from exhibitors, which should be taken into account in order to achieve business objectives.