8 Tips for making your Exhibition stand branding look great with graphics.

An Exhibition Stand Builder needs to design and develop a fantastic and memorable exhibition stand in order to leave a noticeable and remarkable impression in the context of trade fairs and shows. Undoubtedly, graphics are one of the methods that can bring your branding at the exhibition stand to the next level. Here are 8 spectacular secrets that will help you turn your Exhibition stand into an attractive piece of art.
Pictures are the only thing no one tells you, and they are the key that can boost your branding to the next level. Please wait for it; we are about to reveal 8 hacks on how this can be done. Starting from colour combinations, fonts, and the choice of materials or omitting the magic of whitespace and using interactive features, these hacks will equip you to transform your Exhibition stand into a symbol of success in trade shows and events.

1. Find out more about your brand’s soul

It is most important when you are planning to organize exhibitions and all the related things you need to know what your brand is all about. When designing the stand graphics, you need to consider what you are promoting, the clientele, and the type of brand image you wish to impart. Your exhibition stand designs and graphics must conform to your brand character and your marketing plan. Evaluate the present state of marketing of your product and stick to the theme and concept being followed. This approach reinforces and consolidates the consumer's ideas about your brand in their minds. Deviation from brand personality and the marketing communication strategy sends an inconsistent marketing message and might confuse the targeted audience.

2. Experiment with Colours

Using bright and contrasting colours as the primary concept should be considered the most effective way to enhance an image and draw the viewer’s attention. Lighting, particularly colour, can be regarded as one of the most crucial factors that define the mood of the presentation and the appearance of the booth. Often, when designing the look of an organisation’s stand and subsequent graphics, one must ensure that they select colours that reflect the organisational personality. The use of colours that people associate with the image of the brand strengthens the brand association and boosts brand recall value. The use of different colours has a much better chance of capturing consumers’ attention and ensuring impact from a distance.

3. Explore Font Choices

Let’s discuss how the Font used in your Exhibition Stand Graphics affects your Marketing strategy. The font you choose has a hidden message of importance, humour, relevance or even a warning. For example, if one wants to grab Children’s attention and pass a fun and young picture message, ‘Comic Sans font’ is the best to use. In contrast, for a professional business-like message that needs to be clear and simple, ‘Times New Roman font’ is the most suitable to use.

4. Conciseness

For an Exhibition Stand designer, it is a single powerful word that conveys more than a verbal description of a beautiful sentence. Do not overburden your Exhibition Stand Graphics with lots of details. Make your message brief, clear, and catchy so that the targeted recipients will be compelled to go on reading it. Simple sentences are preferred to complex ones because the former are short and easy to read and memorize as compared to the latter. Make sure that the content of your Exhibition stand includes catchy and witty slogans for better brand recognition.

5. Appropriate Placement

Another consideration to keep in mind is that you should avoid placing your graphics at the bottom end, which is fairly at the floor level. Make sure you keep as many of your creative stands as possible at least 20 inches above the ground to ensure that the information remains conspicuous. In this respect, it is vital to remember that people read graphics in exhibitions just as they would read a newspaper, so put your brand message in an easily understandable format.

6. Choose the Appropriate Material

The choice of the material can also influence the efficiency of the graphics on the stand. This also implies that graphics printed on fabric may have a different kind of glossiness, especially when compared to vinyl or flex materials. Professional advice from Exhibition Stand Contractors is advised in order to come up with a proper decision. They can help modify it and give advice on which materials would be more effective. They can also bring creative suggestions for your exhibition stand.

7. Harmonious Integration

Last but not least, your exhibition stands and the graphics should complement each other and blend well to make a perfect image. The design, graphics, and colour of the stand should, therefore, be well coordinated to reflect the brand’s identity by taking an extension of it. This way, all the elements familiar and meaningful are so coordinated that they create an integrated image, associating with wholesome impressions, which remain in the consciousness of the consumer as an indelible image.

8. Whitespace Wisdom

The understandable mistake that most exhibitors make is reducing the amount of space between the graphics and the texts. In order to consider this issue, many end up extending more text or illustrations, which actually distort the look and feel of their exhibition graphics. Looking at the Exhibition stand graphics that you intend to print, it is important to make sure that there is enough breathing space within the prints. This approach of storage helps in avoiding a lot of mess and has a neat and clean outlook, which gives it a professional touch.

All in all, at exhibitions, your stand ideas and graphics are one of the most important factors that make up your brand. These visuals give you and your company a face, make your stand Noticeable, and add to the success of the event.