A full guide to design your tradeshow booth
Thousands of large and small companies attend trade shows or exhibitions to connect with new or existing clients every year. The investment of money and time can be considerable, but if done right, it can lead to significant business opportunities. Even though digital events are every day these days, there is no other substitute for face-to-face interaction.
Here, we present a complete guide to making your tradeshow or exhibition booth attractive and engaging.
Brand your display space
Creativity is the key
Hoarding creates the first impression of your brand on the people in an exhibition or tradeshow. So don’t just roll out a tired booth with decades-old graphics. Create attractive visuals that draw attention to the booth. Fresh pictures and updated panelling or displays can attract potential clients’ eyes, even on a small budget. So, investing wisely in your trade show booth is crucial to making it visual and straightforward. With a little more effort, you can shine on a minimal budget among the fancy pop-up displays and expensive exhibitions.
Create an interactive experience
Offer contests and giveaways
Don’t ambush, invite
- Chair massages
- A putting green
- Games
- Promotional giveaways
Start prepping early
Before participating in the exhibition, it is good if you have planned out everything early as it will help you to overcome any misshapes. Here are some following things to keep in mind before participating in the exhibition.
- Set a budget.
- Set goals and strategic objectives.
- Research the show.
- Reserve your booth space in tradeshow.
- Review contracts and deadliness.
- Start designing your booths.
- Choose your tradeshow team.
- Confirm your event registration.
- Research technology.
- Design and order the promotional material.
- Check in with your vendor.
- Follow up with the leads.
- Review costs/ budgets.
- Review objectives.