Instate Media


A Complete Guide to Designing Your Trade Show Booth


A full guide to design your tradeshow booth

Thousands of large and small companies attend trade shows or exhibitions to connect with new or existing clients every year. The investment of money and time can be considerable, but if done right, it can lead to significant business opportunities. Even though digital events are every day these days, there is no other substitute for face-to-face interaction. 
Here, we present a complete guide to making your tradeshow or exhibition booth attractive and engaging.

Brand your display space

You and your booth should always stand out at a tradeshow or exhibition. So before participating in the exhibition or finalizing exhibition stand builder, ensure that your tradeshow or exhibition booth branding is memorable, from hoarding to design.

Creativity is the key

Hoarding creates the first impression of your brand on the people in an exhibition or tradeshow. So don’t just roll out a tired booth with decades-old graphics. Create attractive visuals that draw attention to the booth. Fresh pictures and updated panelling or displays can attract potential clients’ eyes, even on a small budget.  So, investing wisely in your trade show booth is crucial to making it visual and straightforward. With a little more effort, you can shine on a minimal budget among the fancy pop-up displays and expensive exhibitions.

Create an interactive experience

In the exhibition or tradeshow, the best way to attract people to your booth is to offer a way for attendees to see or feel your product and services. You can involve them in your brand through graphics displays and technology techniques.

Offer contests and giveaways

Suppose you are an exhibition stand builder from India or around the globe. In that case, you should consider giving gifts because everyone loves winning free prizes and gifts, and in the exhibition, giving freebies are a great way to attract or engage people to your booth. When people are attracted to your booth, it’s an opportunity for you to start a dialogue or conversation with them that can become a valuable connection.

Don’t ambush, invite

Conversation with them that can become a valuable connection. Being proactive, friendly and approachable is key to going along with attendees, and you can use the following examples to attract the attendees

Start prepping early

Before participating in the exhibition, it is good if you have planned out everything early as it will help you to overcome any misshapes.  Here are some following things to keep in mind before participating in the exhibition.

Follow up with leads soon after the event.

When we participate in an exhibition, we all like to leave a lasting impression on the people who visit our exhibition booth. But the truth is that the longer you wait to follow up with leads, the better chance there is that they have completely forgotten about you. Ideally, you should set up a meeting during the event, but that doesn’t always work out.

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