Five Innovative Ways to Increase Lead Generation at Every Trade Show
We've put together some useful points to help you get more leads at trade exhibitions:
1: Develop a plan based on data:
When you start making plans for your event, do you have an array of contacts that you would like to make contact with? What strategy would you use to speed up the stagnant leads by selling them? Have you thought about how you’ll monitor your interactions? It is essential to have an organized set of guidelines and a method to keep track of the contact details of your prospective customers who are qualified. Making a plan with a focus ahead of time will help you track the results of your efforts to collect additional leads both during and after the event.
2: A well-trained and active stand staff:
The right staff for your booth will create a huge difference in interactions with visitors on your stand. It is important to have optimistic, enthusiastic and friendly potential candidates on your stand for customer service. Additionally, you must assign tasks to your employees based on their strengths. It will help you concentrate on the implementation for your booth as well as lead capture plan when each team member knows and executes their roles effectively.
3: Lead capture using Kiosk:
Having a kiosk at your booth can be beneficial for your business. It is possible to set your kiosk to ensure that your staff members are engaged with potential customers, kiosks let visitors in your exhibit to touch the screen, to search for information about your product brochures, services and other brochures, after they have filled in their contact details. This also aids in promoting your product during the event.
4: Game your booth:
There is no need to provide any huge or costly games to your stand physically. If you are hosting an event at your exhibition stand, it usually means to provide an online version of the game that is engaging for your guests, such as spin the wheel and take questions.
5: Create a bit of competition:
Holding a competition could help draw more attention to your stand. Events like treasure hunts, trivia and raffles are all possible to attract your visitors. The reward of winners being rewarded with gifts or prizes will aid in boosting the number of visitors at your booth, which is crucial to capture leads.