Designing a remarkable exhibition stand makes your business a center of attraction and creates a strong impression. Teamed exhibitors, space restrictions can limit your visual impact and make it difficult for you to get noticed. Your exhibition stand must have a “WOW” factor to instantly recognize and create a strong impression, as you have heard many times that first impressions do really count, especially when attracting exhibition traffic. Your exhibition booth design company may well offer a superior product or service. But if you have low or no visual appeal, then potential customers could run away from you into the hands of your competitors.
With rising competition and more complex booths than ever, you need to find an edge that will draw a crowd.
Here are the 18 Crucial Tactics for Exhibition Booth Design Companies that will help you design your next tradeshow booth, exhibit, or display and make a more significant impact.
1. Set a goal
Before you design your exhibition booth, set a goal. Think about what you want to achieve and the message you want to convey with your exhibition stand. So it’s essential that you, as the best trade show booth DesignCompany, always keep your goals in mind through out the design process, and you won’t lose your way
2. Maximum space
Before designing your exhibition booth, confirm the dimensions with the organizers, so you know exactly what you have to work with. Improve the flow of your display area by ensuring there are no physical obstructions or barriers on entering, and try to keep meeting areas to the back of your stand.
3. Make it Interactive
While participating in an exhibition, always make your exhibition booth interactive using things that can draw people's attention, such as video screens, tradeshow games, touch screen technology, and many more.
4. Go tall or Go home
Before designing your exhibition booth confirm the height of the exhibition ceiling. Although many exhibition stands have a maximum head, some large venues have an extremely high floor to the top.
5. Keep key messaging large, brief and higher then waist height
Ensure that all your important messages are visible to the people, so place them higher than 3 to 4 feet. Post your company logo in various booth areas to reinforce your brand. Keep your message simple and impactful.
6. Light is key
Play with different lights as lights enhance the aesthetic appeal and, if used correctly, can create different moods and ambiance depending on the desired outcome.
7. Include graphics
As the old saying goes, “a picture is worth a thousand words”.
Images and graphics are quick and straightforward ways to communicate a complex message or idea. So, similar to the text placement, carefully place the images and make sure they can be visible from a distance.
8. Ensure proper formation and resolution for images
Your tradeshow displays require high-resolution images and correctly formatted graphics. That reduces the risk of having pixelated, blurry, or stretched items on your printed materials. So hire a professional designer to create your materials following the spec sheet from your supplier before you go to print.
9. Keep your brand on-point from top to bottom
While participating in the exhibition or trade show, design your booth with consistent branding throughout the entire area, from banners and images to freebies. Your brand name to be consistent.
10. Consider different material
While designing your exhibition booth, never be afraid to experiment with different materials. By making the right choice, you will reinforce your image and create a stand design that will attract your target audience.
11. Include tech
Nowadays, technology plays a significant role in our day-to-day life. So why do not you include this in your trade show booth or exhibition booth stand? For example, please Take the opportunity to showcase a live prototype like an automation firm could showcase their products by creating a robotic barman who could serve refreshments to attendees.
12. Create an atmosphere
Build a complete atmosphere in your exhibition stand. At the same time, you use a combination of lights, textures, color, layout, and even scent. By stimulating the senses of your prospects, you will attract more attention and stand out against your competition.
13. Try the element of surprise
If in the exhibition you really want to grab people’s attention, then put something that doesn’t belong in the center of your exhibit space. Whatever you try, aim to inspire wonder, amusement a must-know response within the consumer that encourages them to come inside and engage with your brand.
14. Use the right colour
While designing your exhibition booth, use different colors because people are drawn to different colors for various reasons. The colors and tones you choose for your display can help you stand out and promote your message.
15. Focus on your audience
While designing your exhibition booth, keep your target audience in your mind and then create your exhibition booth according to the plan you want them to attract to your booth.